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How science has helped athlete recovery in the 2020s

AW promotion The business of healing has grown quieter, steadier, more exact. A few years ago, recovery was often about […]
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How athlete branding redefines success in the digital era

AW promotion The landscape of athlete branding has undergone a remarkable transformation in recent years, shaped by the rise of […]
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Mental strength in individual sports

AW promotion Athletics and running showcase the essence of sport at its most personal level. Unlike team competitions where responsibility […]
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Overcoming marathon nerves with stress management techniques

AW promotion Athletes generally face more than barriers of a physical nature when preparing for a marathon. Coping with the […]
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World record-breaker Joyciline Jepkosgei heads women’s field for 2025 tRUNsylvania 10K

World record-breaker Joyciline Jepkosgei heads outstanding women’s field for the 2025 tRUNsylvania 10K. Multiple world record-breaker Joyciline Jepkosgei is the […]
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How mobile payments are changing the way fans engage with sports

AW promotion. From the roar of the stadium to the convenience of live-streaming, mobile payments are reshaping how fans interact […]
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Novuna GB & NI team announced for Tokyo World Athletics Championships

AW promotion. On 26 August 2025, UK Athletics revealed the Novuna Great Britain and Northern Ireland (GB & NI) squad […]
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Unlocking peak performance and the power of data analytics in modern athletics

AW promotion. Athletics is evolving at a rapid pace, with technology and data analytics now at the heart of elite […]
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New genetic testing requirements in full effect for the 2025 World Athletics Championships

World Athletics has announced a number of changes to various rules and regulations ahead of the 2025 World Athletics Championships. […]
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Beyond the game: how elite athletes take care of business to stay on top

In collaboration with All Sport Insurance When we think of elite athletes, we often picture peak physical performance, PBs, SBs […]
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Gene tests introduced in women’s athletics as new rules take effect

A new rule requiring all female athletes in world ranking competitions to undergo a one-time genetic test has come into […]
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How sportspeople inspire the rest of us

AW promotion Star athletes have an influence on our lives whether we like it or not. Whether it’s endorsing items […]
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